Generative Engine Optimization Services
Generative Engine Optimization
Your rankings held. Your traffic did not.
Buyers now ask a question and read one answer. That answer names one to three companies. When your brand is not one of them, nothing shows up in your analytics, because there was never a click to lose. This page shows you how to find out where you stand, what the work costs, and what you should expect to see at each stage.
02 | Run the test yourself
Four prompts. Ten minutes. Open ChatGPT, Claude, Gemini, and Perplexity.
Run each of these against your own category and city. Watch which companies get named, in what order, and which source the engine pulled from. Most brands find at least one engine that does not know they exist. That result is a starting line, not a verdict, and it is the same test that opens every audit here.
Prompt 1
Who are the best [your category] companies in [your city]?
Prompt 2
What are the top alternatives to [your closest competitor]?
Prompt 3
How should a [your buyer's title] choose a [your category] partner?
Prompt 4
Is [your brand name] a good option for [your core service]?
Whatever came back, it was one run, on one day, on four engines that update on different cycles. A scored baseline is the version of this test that holds up.
03 | This is documented, not manufactured
The budgets moved before the category had a name.
of B2B organizations are already experimenting with or operationalizing generative engine optimization.
GNW Consulting and Demand Metric, 2026 State of GEO in B2B Marketing. 225 B2B marketing and revenue leaders, published August 2026.
of those organizations have anyone whose job it actually is. The budget got approved. The owner did not.
Same study.
of US categories inside ChatGPT have no consistent leader at all. More than half the ground is still unclaimed.
Semrush and Kevin Indig. 1,094 US categories, 50,000 brands, 600,000 citations, January to June 2026.
Your instinct was correct. This is a funded line item, not a trend piece. It is also still open, which will not be true for long.
04 | Ranking and being cited are two different outcomes
Your search investment still counts. It just does not carry into the answer.
Traditional search returns ten links and lets the buyer choose. A generative engine returns one answer and names one to three companies. Those two systems select sources by different rules, which is why a site can hold its rankings and still be absent from every answer in its category.
| Traditional search | Generative engines | |
|---|---|---|
| What the buyer receives | Ten links to choose from | One answer naming one to three companies |
| What wins | Ranking position | Being quoted as a source |
| What it rewards | Relevance and links | Extractability, specificity, and off-site corroboration |
| Where you see the loss | Traffic reports | Nowhere. There was no click to lose |
| How often it refreshes | Continuously, visibly | On its own cycle, invisibly |
Same buyer, same question, two selection systems that do not share a shortlist. Position in one carries no weight in the other.
The gap closes with infrastructure, not more content alone.
Publishing more articles into a site that engines cannot parse, verify, or trust returns nothing. Order of operations matters more than volume. Foundation first, then authority, then distribution. Every program below follows that sequence.
05 | How your brand gets scored
One number, built from six measured dimensions.
Every engagement opens with a GEO Score, a single figure from 0 to 100. It is the baseline everything after it gets measured against, and it is tested live across four engines rather than estimated.
| Dimension | The question it answers | What a low score means for you |
|---|---|---|
| Entity Clarity | Does your brand exist clearly in what the engines already know? | Engines are unsure who you are, what you sell, or where you operate, so they name a competitor they are sure about. |
| Content Authority | Is your content worth citing? | Your pages read as marketing rather than as a source. Engines cite sources. |
| Structured Data | Can engines parse and extract what is on your pages? | Your best information is trapped in long paragraphs and images that machines cannot lift a clean answer out of. |
| Citation Worthiness | Do you answer questions definitively enough to be quoted? | Your claims are general. Engines quote specifics, numbers, and named positions. |
| GEO Visibility Test | Are you being cited right now, across four engines? | You are absent from the answers your buyers are reading today. Tested live, never estimated. |
| Technical Foundation | Can engines reach, crawl, and trust your site? | A single server setting can block every AI crawler at once. Until that clears, nothing else can work. |
| Score | Tier | What it means |
|---|---|---|
| 80 to 100 | Strong GEO Presence | You are being cited and recognized. The work shifts to defending position. |
| 60 to 79 | Moderate GEO Presence | Gaps exist and quick wins are available. |
| 40 to 59 | Weak GEO Presence | Structural issues are blocking citations. |
| Below 40 | Critical GEO Gap | Infrastructure has to be built before any content strategy returns anything. |
A low first score is not a verdict on the business. It reflects a site built for a system that selected links, not one that selects sources.
06 | The instrument, published
The same test, the same way, every time.
in the baseline instrument, version locked before your first measurement and never edited mid engagement.
ChatGPT, Claude, Gemini, and Perplexity, run live rather than estimated from a single source.
the fixed re-test schedule. Same prompts, same order, same engines, so the comparison holds.
Most reporting in this category cannot be checked, because the test changes between runs and the method is never shown. A number that moved because the question changed is not a result. Here the instrument is fixed before your baseline is taken, its limitations are written into your report, and you receive the prompt set itself. Run it yourself any time you want to verify us.
Where a figure is an estimate rather than a measurement, your report says so on the same line.
07 | What the audit returns
Every audit returns the same seven things.
- 1
Your GEO Score and tier across all six dimensions, with a one line finding on each.
- 2
A five prompt category test run live across four engines, with the answers reproduced in full.
- 3
The top three gaps costing you citations, each stated as a business consequence rather than a technical symptom.
- 4
The competitor citation gap. Who is being named instead of you, on which exact questions, and which source the engine pulled from.
- 5
A technical fix roadmap ordered by what blocks what, so the sequence is clear.
- 6
A content opportunity map showing the questions you are positioned to own.
- 7
A sixty minute debrief walking through all of it.
Sample page from a completed audit
Real output, subject and competitor names removed. This is the competitor citation gap, item four of the seven.
How AI search tools see your brand, and your competitors
When potential clients ask ChatGPT, Perplexity, or Google's AI features for recommendations in your service area, your brand does not appear. 636 prompts were tested across 41 topic areas. One competitor is the only local firm currently being recommended. Roughly half of tested topic areas are complete whitespace where no local firm was named at all.
| Firm | AI mentions | Mention rate |
|---|---|---|
| Competitor A | 33 | Active |
| Subject brand, redacted | 0 | 0 percent |
| Competitor B | 0 | 0 percent |
| Competitor C | 0 | 0 percent |
What this means for the business
Absence from AI recommendations means a growing share of potential inquiries is being directed to one competitor exclusively. Because AI answer patterns are recent and can be influenced through content and citations, this is a position to claim rather than a loss to absorb.
One page from a 47 page audit. Brand names, competitor names, and market removed. Every figure shown is the real measured result for that engagement.
If the finding is that you do not need a program, that is what the audit will say. The document stands on its own either way, and it is yours to keep.
08 | The work, in plain language
Nine areas of work, in the order they have to happen.
Nine areas of work sit behind every program on this page. Which ones apply, and how deep each one runs, is what separates one program from the next, and each phase depends on the one before it holding.
Phase 1 | Days 1 to 30
GEO Foundation. Infrastructure first.
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1
Measurement setup
Week 1 to 2
Google Search Console gets verified, your sitemap gets submitted, and conversion events get configured in GA4 so form fills, calls, and contact actions are actually recorded. AI referral traffic gets segmented so visits arriving from ChatGPT, Perplexity, and Gemini can be separated from everything else.
Why this is first. Without it, no other work in this plan can be proven. A site with no conversion tracking cannot attribute an inquiry to a page, which makes every dollar spent on it unmeasurable.
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2
Entity clarity build
Week 1 to 3
Your brand name, description, service list, service area, and founding details get written consistently across your site, your business profiles, and your structured data. Name spellings get corrected everywhere they appear. The definition an engine reads about you in one place matches the definition it reads everywhere else.
What this fixes. When engines find three different descriptions of your company, they trust none of them. Consistency is what turns a company into a known entity that can be recommended by name.
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3
Page titles and search listings
Week 1 to 3
Every page title and description gets rewritten to fit the space search results actually display, lead with the service being offered, and carry your brand name. Titles that are too long get cut down. Pages framed as a guide when they are a service get reframed.
What this fixes. A title cut off mid sentence loses your brand name in the listing. This is a one week correction that improves how every one of your pages presents from the day it ships.
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4
AI crawler access and technical clearance
Week 2 to 4
Server settings, robots files, and firewall rules get checked to confirm the crawlers used by ChatGPT, Claude, Perplexity, and Google AI can reach your site. Blocking rules get cleared. Page speed, crawl paths, and internal links get repaired so every important page is reachable in a few clicks and receives links from related content.
What this fixes. One misconfigured line can make a site invisible to every AI engine at once, and it produces no error message. Nothing else in this plan can work until it is cleared.
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5
Structured data build
Week 2 to 4
Schema markup gets added or corrected across your site so machines can read who you are, what you sell, where you operate, what you charge, and what questions you answer. Organization, service, location, article, and FAQ markup all get implemented and validated.
What this fixes. Structured data is the difference between a page an engine has to interpret and a page an engine can simply read. It is the closest thing to speaking to these systems in their own language.
Phase 2 | Days 31 to 60
GEO Authority. Citation worthy content on that foundation.
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6
Pages built for the questions buyers ask
Begins week 5. Page production continues past day 90 on retainer.
Engines can only cite pages that exist. Service pages, category pages, and location pages get built around the specific questions your buyers type and speak. Every page maps back to a gap the audit identified, and every page is written in the format engines extract from: direct answers near the top, short paragraphs, clear lists, and an FAQ section with real questions.
What this fixes. A brand with no page addressing its core service gives a buyer question nothing to match against, and the answer gets assembled from whoever did build one.
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7
Middle and bottom of funnel content
Begins week 6. Continues past day 90 on retainer.
Case studies with real numbers, comparison pages, a pricing overview, and a clear next step get built. These are the pages a buyer reads after they are interested and before they reach out, and they are also among the most cited page types in the engines because they contain specifics.
What this fixes. Deep engagement with no path forward converts nobody. When a page holds a reader for ten minutes and produces zero inquiries, the gap is a missing next step, not a traffic problem.
Phase 3 | Days 61 to 90
GEO Amplify and Measure. Distribution, re-test, and comparison.
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8
Off-site citation supply
Begins week 9. Citation supply is ongoing, not a finite task.
What an engine says about you is assembled mostly from sources you do not control, and your own site is rarely the input that settles a comparison question. Directory profiles, industry listings, association pages, expert commentary, and earned placements get built and pitched so there are credible third party sources for engines to draw on.
What this fixes. A brand can be perfect on its own site and still be absent from answers, because the engines are reading everyone else. Off-site presence is not a bonus. It is most of the input.
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9
Re-testing and reporting
Day 45, day 90, and every cycle after
The same prompt set that produced your baseline gets run again on a fixed schedule across all four engines. You receive your GEO Score before and after, your citation rate, your AI referral traffic, and your position against named competitors, reported in business language.
Why the cadence is monthly. Answers do not refresh on a schedule you can watch, and an engine can carry an outdated view of your brand long after the page changed. Re-testing here is scheduled at fixed points rather than triggered by a publish date.
09 | Programs and investment
Priced by depth of work, not hours logged.
Best first step
GEO Audit
$2,500 one time
For any brand that wants to know where it stands before committing to a program. Five prompt category test across four engines, your GEO Score across all six dimensions, the top three gaps costing you citations stated as business consequences, competitor citation gap showing who is being named instead of you, a technical fix roadmap ordered by what blocks what, a content opportunity map, and a sixty minute debrief. Turnaround, ten business days.
GEO Foundation
$4,500 per month
For brands starting from a low or unmeasured baseline. The full three phase roadmap on a ninety day cycle, baseline at day one with re-tests at day 45 and day 90, complete entity clarity build, schema implemented sitewide, ten to fifteen priority pages restructured for extraction, every blocking technical issue cleared, two long form GEO content pieces per month, monthly reporting, and dashboard access updated weekly. Your time commitment is three to five hours per month.
Most chosen
GEO Authority
$6,900 per month
For brands with a working site and a competitor already being cited in their place. Everything in GEO Foundation, plus four long form content pieces per month, named competitor citation tracking refreshed every two weeks, FAQ and instructional schema across your full library, one earned placement pitch per month, expert positioning for your named subject matter authority, landing page copy for your two highest intent buying questions, and reporting every two weeks.
GEO Category Claim
$9,900 per month
For brands with the budget and the ambition to own a category before someone else does. Everything in GEO Authority, plus six long form pieces per month, a multi category prompt set covering up to three categories, one original data asset per quarter built to earn citations, a competitive citation dashboard tracking up to five named competitors, a quarterly business review presented live, and priority strategy access between calls.
Two things that reduce your risk before you sign.
The full audit fee is credited toward your first month if you start a program within 30 days. And at day 45, if the re-test shows no measurable movement, you may end the engagement with 30 days notice and pay through day 75. No argument, no penalty.
10 | What looks alarming and is not
Ten questions worth answering before you start.
Nothing has moved in the first three weeks. Is something wrong?
This is normal. Engines re-read sites on their own schedule, and new pages need sixty to ninety days to settle.
A citation appeared and then disappeared. Why?
Also normal. Early citations are unstable before authority is established. The trend across three re-tests is what matters.
An engine described my company slightly wrong. Is that a content problem?
No. It is expected early, and it is a fixable entity clarity problem rather than a content problem.
One engine is citing us and another is not. Why the difference?
The four engines pull from different sources and update on different cycles. Uneven progress is the norm, not a warning.
A competitor is still ahead of us. Are we losing?
If they started earlier, they are ahead for now. Position in this channel is contested continuously, not awarded permanently.
What is generative engine optimization?
Generative engine optimization is the work of getting a brand named, cited, and recommended when someone asks ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews about a category. It differs from search engine optimization because engines select sources to quote rather than pages to rank.
Is GEO the same as SEO?
No. Search rewards ranking position. Generative engines reward extractability, specificity, and corroboration from sources other than your own site. A brand can hold strong rankings and appear in no answers at all.
How much does GEO cost?
Programs here run from 2,500 dollars for a one time audit to 9,900 dollars per month for category level work. What a program costs depends on how many of the nine work areas apply to your site and how deep each one has to run, which is what the audit establishes before anything is quoted.
How long does GEO take to work?
Weeks one to four produce measurement and technical clearance, not movement. Months two to three produce first citations on lower competition questions. Months four to six produce citations across several topics and AI referral traffic appearing as its own line in analytics.
How do I get my brand cited by ChatGPT?
Three conditions have to hold at once. The engine must be able to reach and parse your site, your pages must answer the specific question in an extractable form, and credible third party sources must corroborate what you claim about yourself.
11 | Begin with the audit
Every engagement opens with a scored baseline.
Without a measured starting point there is no proposal, only a guess, and you deserve better than a guess before you spend anything. The audit tells you where you stand, who is being named instead of you, and what it will take to change that. If the answer is that you do not need a program, you will hear that plainly, and the audit still stands on its own.
Approve the audit and send access to your site analytics. Findings back in ten business days, with a sixty minute debrief on the calendar.