Your Buyers Are Having Two Conversations About You. Most Market Research Only Covers One.
The free playbook for researching your market, your audience, and your AI visibility, before you spend a dollar on marketing.
The way people research companies and brands have changed. Buyers stopped scrolling Google results and started asking ChatGPT, Perplexity, Claude, and Gemini to recommend a business instead. Today, 60% of Google searches end without a single click. When an AI Overview shows up, that number climbs to 80 to 83%.
Here's the part most businesses miss: Google ranks pages. AI engines recommend brands. A company can hold the number one spot on Google and still never get mentioned when someone asks an AI tool for a recommendation. Those are two different systems, built on two different kinds of evidence, and most market research was only ever built to measure one of them.
This playbook walks you through the exact four-phase process CCG uses with every client.
Our 4 Phase Approach
- The AI Visibility Baseline: How to measure what AI tools currently believe about your brand, benchmarked against your top 3 competitors.
- The Niche Audience Map: How to find the exact language your buyers use when they ask AI tools for recommendations, not the language keyword tools show you.
- The Dual-Layer Gap Analysis: Where Google keyword data and AI citation data overlap, and where your real opportunity is hiding.
- The Persona Method: How to build buyer personas from real community conversations instead of demographic guesswork.
